A first turning point was reached in 1999

You are a pioneer in the business of Council in sustainable development since 1993. Has this job much changed

We were only up to 2000. We have seen gradually climb the topic of the responsibility of the company. In the 1990s, our customers were mainly through sponsorship. A first turning point was reached in 1999. UN released its Global Impact initiative in the direction of the business. The Dow Jones introduced a new index, financial take the subject. We have seen point to other consultants in our activity. This is what I call the phase 1.0 of sustainable development. The companies then open new horizons. But they feel especially risk management and seek primarily to clean up their internal practices (industrial process, procurement, HR, etc.).

A new phase, 2.0, began after 2005 with Economist Nicolas Stern and IPCC reports. The economic interest of sustainable development is proven, it now that companies are, beyond their internal practices on their offer, their strategy and their economic model.

Yet, many industrial already offer green products...

Yes, but they were not necessarily backed them as it would have had to develop the market. When a bank is proud, as Société Générale to have marketed the first ethical Fund, I asked: what is this weighs in your stock Have you trained commercial or have you offered them bonuses to ensure that these products are "pushed" as the other Often, one hand with the idea that the green product is a niche, that he will not walk and, at the time, so it is not supported... indeed does not work.

DaimlerChrysler has worked to reduce its CO2 emissions, to certify its plants and suppliers... but the classification of greener cars, models often arrive last. But, in the automotive market, plants represent 4 of the overall impact on climate and 86 cars! Toyota, a contrario, developed hybrid technology which it now has the patent other redeem him. The mark has been lobbying in California to open lanes to carpooling and advertise with Leonardo DiCaprio to install the idea that, tomorrow, social status linked to the car will come over the size or power, but the technological intelligence to the Prius. Toyota has also improved in the wake of all its models: the ten first vehicles of the British classification of the Environmental Transport Association, the Toyota models trustent the 1st, 3rd, 6th and 9th place!

What are the companies that have integrated the development sustainable 2.0

There are few, if one sets aside from pioneering companies like Ben & Jerry's, Body Shop, Nature and discoveries or Patagonia. But there is a need that large groups are committed: Philips has thus set a goal very hard to reach 30 of green products in its range by 2012 they are already ahead of their schedule. General Electric held its commitment to double its R & D and sales related to green products. Hertz is positioned to become a world leader in the auto-partage.

Tell us about a recent transaction that you have conducted.

We have helped the centre of seminars the fountains, which belongs to Capgemini. This castle has given us carte blanche to change everything. We introduced breakfast biological and equitable, decreased the temperature of the rooms of 3 degrees, which is not evident to pass with high range customer. Saving water or supplies in bulk have been implemented.

The management of the Park has also become green. Another recent mission has been implementing a tool for assessing the quality social and environmental Nature products and discoveries: all products of the sign will be passed to this lowering in 2009 and the results will enable to work with suppliers to optimize products!