In the Belgian capital is launched in January 2010

Chronostock, lyonnais network of ephemeral stores, moves to top speed. Less than two years after its launch, the leaders of the sign translated first implementation beyond the borders, in Belgium. An international development that calls others next year.

First steps at the international

A first declination international which framework Louvain, a 20 km east of Brussels. Opened on November 21, the first ephemeral store of Wallonia will be soon followed by a second point of sale, in Brussels. In the Belgian capital is launched in January 2010. Edouard de Jandin and Bruno Poncet, the initiators of the concept, have signed a Master Franchise with a well established professional market national and able to develop the concept systematically. After a long experience in barter Island, Jean-Luc Roisin must indeed impose the Chronostock concept in any Wallonia. "In Belgium, we aim the cities with more than 10,000 people, and we hope to be present in about 20 communes in two years," said Edouard de Jandin. In a second time, if development conditions in Wallonia, the Belgian Master Franchisee may address to the Flemish region, and then to the Luxembourg. The rapid implementation of the development program announced a second phase of growth for the sign, which is to be established in other countries. Next year, indeed, of new Master Franchises should be signed in Switzerland and Spain. At the same time, Chronostock will continue to refine the mesh on the hexagonal territory, with particular first openings in Paris and Avignon on January 9. "We have already franchise more than 15 cities including Nancy, Metz, Bordeaux, Toulouse, Montélimar, Valence, Privas, Gap, Digne les Bains, Gap and develop stores own on Lyon and its large Crown as well as on Saint-Etienne.". Now, we go to the conquest of Paris which represents a large market. "The first store opens its doors early February", said Edouard de Jandin.

Chronostock, a sign and an effective concept

The Chronostock franchise system is innovative and uses new technologies. Indeed, the selected franchisee Gets a territorial exclusivity where it can open its stores and supplies through "partner space" reserved for him on the website. The concept was launched in June 2008 in Lyon, and is based on the new modes of consumption. It is based on a system of "flash sales", in a short-lived store, whose life varies from 1 to 6 months depending on the circumstances. During this time, the consumer may find articles sold between 20 and 50 cheaper than in the traditional trade. Organized in vacant business premises and on average developing a sales area of the order of 100 m, exclusively in the city centre or at the heart of shopping galleries, sales are themed by large families: small electrical household appliances, arts of the table, luggage storage, vin No development work is done in these premises, to not charge finally client investments unrelated to the product they buy. Articles are presented in tables or pallets in the interests of economy. Unlike balances, which concentrated on periods very precisely delineated at the time, the business model of Chronostock takes a fundamental asset "private sales" on the internet, by abolishing the principle of seasonality. To feed the different points of sale, Edouard de Jandin and Bruno Poncet negotiated contracts with major manufacturers, wholesalers and distributors, who are seeking to sell their unsold or even yet products whose packaging is brought to change. Each franchisee can then buy on these lots, without intermediary, taking advantage of the preferential purchase terms negotiated by the parent. "However, franchisees have the opportunity to negotiate live less substantial lots on which we do we are not positioned", adds Jandin Edouard.

A human adventure

Birth Lyonnais, Edouard de Jandin and Bruno Poncet has been to carry out this commercial venture on the basis of values of friendship and complementarity. Respectively 36 and 35 years old, they were both advanced in the middle of the discount for more than 10 years, developing each specific purchase and commercial real estate expertise. At the end of their first year of activity, they announced a turnover of EUR 1.2 million for the ephemeral stores that have emerged in Lyon and its suburbs. After consolidation of all signs at end of 2010, the turnover of Chronostock should be more than 10 million euro.