The bimonthly however record a decline of 0

While candidates for the purchase of Emap France, the third press French magazine editor, had to submit an offer tentative Friday offers that can still be released in the beginning of the week the week of the magazine press, organized by the Union of the magazine press and information (IMPS) and the Association for the promotion of the press magazine (SPN), starts today. Numerous workshops, round tables, but also the competition held for the general public should again testify to the dynamism of this sector. The French are big consumers of news magazine. Each month, 47.7 million French read at least a magazine, according to AEPM on January 2005 to December 2005, driven by Audipresse. According to this survey of 20.028 readers, the French read averaged 7.3 magazines, or as much as in 2004 but a more than six years (6.4 in 1999). In 2005, the hearing of this category of news remained almost stable, displaying a symbolic increase of 0.2. Both the monthly as the weekly see their audience further 0.6, growth reaching same 1.9 for weeklies off TV, according to the AEPM. The bimonthly however record a decline of 0.3.

The economic news in the form

In terms of releases, the record is however more mixed. Diffusion control will communicate its definitive data in June. But, already, some trends are tangible. In 2005, sales of magazines have retreated 2.85, according to the IMPS. The decline but would be much lower and would establish to 1.8, excluding the press TV, very chahutée since the arrival on the market in 2004 of the two quinzomadaires of television of Prisma Presse, "TV 2 weeks" and "TV big chains. Since this disruption, the first sector of the magazine press has recorded significant declines of its dissemination. This is however not the only sector to have suffered last year. The male press has also, to the penalty, which has also led to the judgment of "Men's Health" to January 1, 2006. Titles of automotive media and press for adolescents also recorded declines of their sales. Other categories, in contrast, rather had a beautiful year 2005. The economic press, for example, worn by the resumption of growth in the financial markets, but also the news information and decoration magazines. Another segment of news magazine to have had the wind in its sails: press "people". As every year, 2005 still recorded his lot of launches and disappearances. Selling prices evolved rather lower.

On the advertising plan, after a difficult 2004 fiscal year, the situation has stabilized. Last year, the magazine press recorded an increase in its advertising turnover gross 1.9, to over 3 billion euros, with a stable paging in volume, according to TNS Media Intelligence. And 2006 starts on hats wheel. In the first quarter, the gross investment of advertisers increased by 9 (with even an increase of 11 in March). A figure to be taken with caution since it does not include trade policies of the publishers. Number of insertions (excluding self-promotion and subscription), growth is only 3.8.