In the United States epicentre of the earthquake the No

What journey two years! The 2010 edition of the world of Paris Motor does not have much to do with the previous. After several years of fat cows, is a real trauma began to fall on all major manufacturers at the time which opened the doors of the 2008 Edition. Without too still measure the consequences, their leaders realized they entered the crisis the most violent that had to suffer their sector, a few days after the bankruptcy of Lehman Brothers, with the first tensions on the credit market. Were aware of this brutal change of scenery, some even not seeking to give the Exchange with journalists: what good extol the qualities of a new model, decided in a radically different context, whereas the first priority was to save its own financial subsidiary, threatened with bankruptcy At the time, the State had not yet made 6 billion euros of oxygen to Renault and PSA, and did had not yet implemented the bonus program case-sensitive.

Loose ballast GM

Twenty-four months later, the world automobile is better, but retains the stigma of the crisis. His face out redesigned, as evidenced by the list of brands has changed hands during this troubled period. The large manoeuvres began when Ford, for getting his accounts, decided to transfer its two British possessions, Jaguar and Land Rover, the Indian Tata Motors. Operation concluded in March 2008, in exchange for a cheque for EUR 2.3 billion. The same group Ford then cut bridges with the Swedish Volvo Cars, despite the proximity between the two marks engineers, for sale to other unknown on the international scene, Chinese Geely, for EUR 1.3 billion. Now, it does not expensive Ford minority participation in the Japanese Mazda, his long-term partner.

In the United States, epicentre of the earthquake, the No.1 world failed, General Motors, he also dropped ballast liquidating American blazons as Saturn and Hummer. After many twists and turns, it is resolved to keep its European division Opel-Vauxhall, that he wanted to sell to the Canadian supplier Magna. Conversely, Swedish Saab, which he had officially announced the euthanasia, was purchased on the wire by Spyker, a champion Batavian dwarf of the high-end. Saab, which has sold 10,500 cars in the first half of 2010, is more than the shadow of itself, but will nevertheless attempt a comeback with the new 9-5 sedan, developed at the time of GM based on the Opel Insignia.

Volkswagen strengthened

Another rebound in Detroit, Chrysler driver change. After her divorce with Daimler, in 2007, the constructor of the Jeep and Dodge had resumed by Cerberus Capital Management, which did little sparks and has not provided all of the promised funds. It is the turn of Fiat after Flash under bankruptcy, in April 2009 arise in Chrysler, rescuer in his capital at 20, until take more then. Sergio Marchionne, the Director General of the Italian group, now seeks to revive Chrysler as Carlos Ghosn did once with Nissan.

While many brands try to redraw a sustainable future under the wing of their new owners, others, few clearly benefited from the crisis to strengthen worldwide. This is clearly the case of the Volkswagen Group, who, not content to put hands on Porsche, expanded its international influence through a strategic partnership with Suzuki Motors. A beautiful entrance door to the Japan, but even more in India, where Suzuki is still local leader. More than ever, the Wolfsburg group arises as the world leader in the car, the Toyota Japanese major competitor.