Eight French in 10 are not able to quote a single same name

Divorce is consumed. The crisis away still more individuals of the stock market, according to the 13eédition of the TNS Sofres barometer for La Banque Postale and "Les Echos". Markets professionals have put forward for several weeks the weakness of the stock market valuations, which creates them opportunities for procurement, the public is primarily the risks inherent in investments. A small minority of French (4) say they are now ready to buy shares. A proportion fell by 6 points over one year, which is mainly a point low since at least 2001, according to TNS Sofres!

The period is considered inauspicious by the general public: only 15 of the respondents believe that the time is appropriate to place a portion of his savings in the stock market, a proportion fell by 7 points over a year. Shareholders - more knowledgeable - are not, themselves, convinced: one-third (34) of them consider the time favourable to investment, a fall of 18 points from the fall of 2009. The recent stock market turbulence and poor performance of indices on long period (CAC 40 is still 45 below its high of September 2000) have helped increase the mistrust: over 9 polled out of 10 (92) feel the risky actions, a record since the launch of the barometer, six years.

But other financial products are not spared: 75 have the same opinion on obligations ( 3 points over one year) and 73 on the sicav/FCP ( 6 points). "The news on public deficits in Europe has helped change perceptions", notes Michaël Pergament, Director of studies in TNS Sofres. Conversely, the pierre confirms its status as safe haven: 78 include the residence primary or secondary in investments "not risky", an increase of 6 points over a year.

"Prudence remains appropriate."

In this context of timidity and persistent, not surprising that passbooks (73) and life insurance (54) - in particular contracts in euros - remain preferred the French investments, largely before the securities (32). "Prudence remains last in their choice." They are looking for above all liquid investments, considered safe. "This trend is to put in relation to the strong wait is consumer confidence indices", confirms Michaël Pergament.

This investigation on the breakdown of the French to the markets is not contradicted by the facts: in almost two years, the stock market "lost" more than a million individual investors, according to another study by TNS Sofres ("Les Echos" from November 19).

Caution the public to the markets to double - and is also partly-d-' very low appeal to finance. Only a quarter of the French say interest in the stock market and news of listed companies, a proportion down 3 points on a year. And, in fact, little document on markets, as evidenced by a question of this survey on the financial information online. A very large majority (88) said having never used economic or stock information site. Eight French in 10 are not able to quote a single, same name. Those who use the Internet do so especially to consult course scholarship (71) and searching for information on companies (63).

The complete barometer on lesechos.frlesechos.fr