Result Le Parisien which had lost EUR 9

Rather shy in public, Marie-Odile Amaury is a true "Iron Lady" when she manages his press empire. The boss and main shareholder of group Amaury shown Wednesday by abruptly dismissing the Director of the writing of the "Parisien", Dominique de Montvallon, and two of his Lieutenant, Philippe Duley and Gilles Verdez, who had the title of chief editors. The three men have been notifying their dismissal Wednesday by the Director General of the newspaper, Jean Hornain, as revealed by Press News.

At the same time, Christmas Couëdel slammed the door. Back in 2008 as Editorial Director for the relaunch of "The team" and the "Parisien", this former pillar of the group saw its projects retoqués by "Madame Amaury", as it is known in the House. But "Le Parisien" will not remain a duck without head very long.

For a "size".

Less than 24 hours after the surprise eviction of the triumvirate, the people's daily had yesterday afternoon a new team at its head. Thierry Borsa, previously Director Assistant of the writing, took the "Parisien" commands, apparently provisionally. Time for management to find out a new number one to be "a fit", said internally. This rare bird will have the heavy burden of fly in the Emergency Department "a new editorial project" likely to boost sales of the "Parisien" and remobilise drafting proven by the prospect of a savings plan for at least 50 departures "volunteers".

The staff of the newspaper being decimated (in addition to Philippe Duley starters and Gilles Verdez, Jacques Hennen was transferred to the night service), two new editors have been appointed by internal promotion: Stéphane Albouy (previously Deputy to General information) and Jean-François Dessaint (for the photo service). Only survivor of the previous team with Thierry Borsa, Nicolas Charbonneau was confirmed in his functions. This new structure was announced yesterday afternoon in the drafting of the "Parisien" after an express Business Committee.

Sales number

Dominique de Montvallon will be held just six months in command of the "Parisien": he was appointed Managing Editor in March 2009, to replace Vincent Régnier, itself ousted after two years at the head of the newspaper. The Director General of "Parisian", Jean Hornain, would have reproached him decline in sales of the newspaper and "blur the editorial project". In 2008, paid France diffusion certainly decreased by 2, to 512.539 best, but Dominique de Montavallon was not in position. However, since the beginning of the year, the number sales have eroded from 8 to 10 in phase with the rest of the daily press.

Worse, even if writing is not supported on this lever, advertising revenues have plunged by 10 over the same period. Result, "Le Parisien", which had lost EUR 9.6 million in 2008, should see its losses is increasing this year. Hence this brutal Palace revolution and the drastic savings plan that prepares.

Comment with a feather of the "Parisien": "Marie-Odile Amaury does not lose money." She has put the pistol to the head of Jean Hornain to it straightens the bar and size in costs. Now it has to fuse and will have to show that he knows anything other that cut costs...