Speak when you have a message to be heard

Announce pregnancy from Carla Bruni-Sarkozy at a time, to the "old"..., or is not to say anything, let settle clearly Since the G8 of Deauville, the question arises more. No word was pronounced, the Elysee Palace left the images of the first lady speak for themselves. But the subject was indeed studied closely by the consultants presidential, to the point that either arrested - the space of a few days - the principle of an interview with the star of a national radio interviewer.

The interview was finally adjourned, but history reflects the great reversal that operated the head of State for communication and, behind him, all the candidates now in race for the presidential election of 2012. Sunday evening, on BFM TV, François Hollande assured does "not have d e particular communications adviser. "I have friends who can give me advice, which I am not always account", has evaded the candidate for the Socialist primary, despite its proximity with the contacting Robert Zarader (Equancy & Co). In politics, communication has become a dirty word.

Contrary to appearances, the turn owes nothing to the recent difficulties of Dominique Strauss-Kahn: they did that the highlight. Photo of the Porsche had attracted a volley of criticism from politicians against excessive the communicating found place in the DSK device. But what happened may 14 in the House of the Sofitel New York exceeds widely.

The curve, is in fact, earlier. "For two years, there is a totem pole in the world of communication, and a simple pole: everything that made Nicolas Sarkozy in the matter, and well, to do the opposite", explains a communicating that advises officials... right. The curve achieved same 180 degrees. "The head of State has been so far in the extreme com that hope to return to normal, to pass through a phase of reverse excess." Sobriety, truthfulness, chosen have become keywords of any man or woman aspiring to Supreme function. "The eight pages in"Paris Match", it is finished," notes a consultant. François Hollande campaigned on the "normality". Ségolène Royal to rehabilitate "decent behaviour" ("the Express"). And Nicolas Sarkozy held since the cantonal elections a parsimonious expression. Speak when you have a message to be heard. Step further. "The head of State is"pilhanisé"", is an adviser, in reference to Jacques Pilhan, the calling of François Mitterrand and Jacques Chirac stressed that the force of a rare Word.

If the policy put the brake on the com, it is also because the French are passed expert in the art of the decrypt. Internet culture, as "Le Petit Journal" on Canal have fundamentally changed the deal in a few years. In this sense, "2012 does resemble nothing 2007", said Franck Louvrier, Nicolas Sarkozy communication advisor. "The French disassemble absolutely everything". For the politician, this means it must ban what is superficial, because all that feel the com will be immediately swept by opinion. "At the head of State, this cure of sincerity joined the findings of its expert on his image problems. "The President of the Republic is not liked by the French, take note!," they say in substance, and insist on political and economic, determining credibility in times of crisis. To continue the reforms, to invest on the international scene, short work rather than deal with the waves or attempt to cost that seduce. The President is confident that his reforms will eventually pay in terms of opinion: "he has accumulated points.